These briefing materials are prepared for media, press and anyone as the social media. We encourage reporters, bloggers and everyone to help spread the word. As much as we have worked hard to ensure a well-rounded and comprehensive set of policies and measures to ensure a successful launch of the .Asia domain, ultimately, the processes are only as good as the participation. Your word to the world will make a difference.

The DotAsia Organisation is a not-for-profit organisation incorporated in Hong Kong with a focused mission to operate the .Asia Registry and a purposeful mandate to direct surplus proceeds to initiatives that benefit the community in the region. These include projects to bridge the digital divide and regional research development initiatives.

DotAsia is the first global “top-level domain” headquartered in Asia, and the Pioneer Domains Program marks the first time ever a domain registry is opening its doors for domains based on the quality of proposals received for any domain name of choice. This represents millions of dollars in value of domain names that is offered by DotAsia to pioneers of the .Asia domain. As a not-for-profit startup nevertheless, we need every bit of your help to get the word out to the community. DotAsia has worked very hard to develop a comprehensive launch program that ensures the orderly and logical introduction of the .Asia domain, balancing the need to protect the rights of others, curb abusive registrations and promote innovation and positive adoption of the Internet.

Vint Cerf, father of the Internet and Chairman of ICANN remarks, "DotAsia has worked hard to bring its .Asia top level domain name into operation. They have been careful to keep interested parties informed and to think through the 'landrush' period. The Pioneer Domains Program will be a useful benchmark for other new TLD operators to take into account." Your participation will make the difference for Asia.