Any individual, business or organisation is
invited to become a Community Pioneer. The prospective Community
Pioneer (the Applicant) is required to fill in an Application Form, and
to include a brief proposal (incorporated in the Application Form)
- Business and Marketing Plan: describing the concept and proposed scheme for the .Asia domain, along with activities and ideas for promoting the domain;
- Operations and Financial Support: resources and support available for viability of the initiative and to execute on the proposed plans; and,
- Community and Social Considerations: commercial and social benefits to the community
Besides the proposal, Community Pioneers
will be required to deposit a commitment of US$10,000 to the marketing
of the .Asia domain. This Marketing Commitment Deposit is not an
application fee, and will be returned to the Community Pioneer (i.e.
applicant) against documented proof of advertising and marketing
attributed to the promotion of the proposed business, which prominently
features the allocated .Asia domain name.