FOR IMMEDIATE RELEASE:


.Asia debuts to Fuel Asia Market Growth 
Regional domain extension designed to meet the needs of the 
thriving Asia Internet community

Hong Kong, 13 June 2007 – DotAsia, a not-for-profit, membership-based organisation 
incorporated in Hong Kong, today announced that the .Asia top-level domain [TLD] had 
been added to the Internet root ushering in a new era of online growth for the region.  
The .Asia extension allows individuals and companies to target the largest Internet 
community in the world as well as people looking for relevant information about Asia, 
from Asia, and for Asia.  For companies, brands, and marketers, the new top level domain 
adds a strong sense of affiliation to corporate brands and online identities and 
communicates a commitment to Asia. 

“Today, there are already 400 million Internet users in Asia accounting for only 10% of 
the region’s total population.  With a rapidly growing Asian economy, we believe that the 
introduction of .Asia will help fuel the continued growth of the Internet in the region and 
drive more opportunity for both business and individuals,” commented Edmon Chung, 
CEO, DotAsia Organisation. “.Asia is prime Internet real estate that no business or 
individual should miss out on.”

The introduction of the .Asia extension, a regional domain which is a natural word, marks 
the next evolution of the Internet that can open up a world of possibilities for individuals 
and companies.  Among the businesses that will benefit by having a .Asia domain are 
domestic companies expanding in the region, global firms with Asia-focused sectors, 
regional exhibitions or conference related websites, and regional focused promotional 
events.   

Today, the word ‘Asia’ is widely used in numerous brands and company names. A 
Google search returned about 1.5 million results for the term “Asia Ltd.”.  The 
monster.com website listed about 300 names that started with the term ‘Asia’ on its online 
company database for US companies. The amazon.com site listed more than 900 entries 
when searching “Asia” under the magazine category, and over 200,000 entries in books.  

 “The beauty of .Asia is that it provides value that goes well beyond a simple domain 
extension.  The term ‘Asia’ is versatile in its usage, and can be used equally well to 
signify both where an entity comes from, as well as to identify its intended audience” 
adds Mr. Chung.   

The DotAsia organization is committed to the long term growth and evolution of the 
Internet.  Beginning today, DotAsia is introducing a comprehensive set of policies to 
protect trademark owners, IPR holders, and companies to ensure the orderly introduction 
of the .Asia extension.  Preparations are now underway for the launch of the ‘Sunrise’ 
process, the exclusive period that allows public bodies, trademark owners, and 
companies to apply for .Asia extensions.

The Sunrise period, which will begin in October 2007, will be divided into three phases, 
with the first stage intended for Governmental Reserved Names, second phase for 
Registered Marks (i.e. Trademarks and service marks), and the final stage for Registered 
Entity Names (i.e. company names, organisations, etc.).  For those interested in obtaining 
a .Asia extension, they are encouraged to navigate to www.registry.asia for more 
information.


About DotAsia Organisation

The DotAsia Organisation is the Sponsoring Organisation and Registry Operator for 
the .ASIA Sponsored Generic Top Level Domain.  DotAsia is a not-for-profit, community-
based organisation incorporated in Hong Kong.  Asia has developed into a global force 
in the international commercial, political and cultural network.  The .ASIA domain aspires 
to embrace this dynamism in the Asia Century to become a nucleus, intersection and 
breeding ground for Internet activity and development in the region.

Issued on behalf of DotAsia by Edelman PR.  For further information, please contact:

Matt Collette
Edelman  
Email: matt.collette@edelman.com
Tel: +852 2837-4743




Unit 617, Miramar Tower, 132 Nathan Road, Hong Kong | http://www.dotasia.org | info@dotasia.org 


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DotAsia Organisation Ltd. | Unit 617, Miramar Tower, 132 Nathan Road, Tsim Sha Tsui, Hong Kong
http://www.dotasia.org | info@dotasia.org 

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