Dear Distinguished Guest,

I am writing to introduce to you the launch of a new Internet web address: ".Asia". What it means is that in the immediate future, you will be able to utilize domain names such as "www.<YourName>.Asia" to reach out to your fans in Asia.

The DotAsia Organisation itself is a not-for-profit organisation formed by national domain registries around Asia. We currently have more than 20 members, including .CN (China), .JP (Japan), .KR (Korea), .IN (India), .SG (Singapore) among others. As we prepare for the public launch on February 20, 2008 when anyone can apply for a .Asia domain, we are currently running the Sunrise program which provides priority for Intellectual Property Rights owners to register and protect their brands in .Asia.

At the same time, we are launching the .Asia Celebrity Pioneer Domains program to offer special priority for celebrities around the world to protect their own name before the general public can apply. Please see: http://www.think.asia/celebrity.html for more information and the application process for the .Asia Celebrity Pioneer Domains program. See also: http://www.think.asia/docs/DotAsia-Celebrity-Pioneer-Invitation.pdf for an open invitation to you.

As a prominent individual your success is an inspiration to many. At the same time, your name may become a target for exploitation and abuse on the internet. The .Asia Celebrity Pioneer program is designed to help you protect your name in Asia, the region with rampant in piracy, as well as to promote your own name to the market with the largest online population in the world. For example, next time you are on an Asia tour or your movie/album debuts in Asia, you can use a corresponding domain name to show your commitment to your fans here in Asia.

Looking forward to hearing more from you and helping you with protecting your name in .Asia.

Deadline for application is February 13, 2008.

Sincerely,

DotAsia Organisation