.ASIA IDN Pioneer Domains Program Policies

Download:	.ASIA IDN Pioneer Domains Program Policies: ( pdf )
Effective Date:	May 11, 2011
Version:	1.0

Executive Summary

DotAsia is committed to the long-term development of the .ASIA TLD.  The Pioneer Domains Program is intended to encourage active and positive usage, as well as the development of relevant and robust content for .ASIA domain names.  The Pioneer Domains Program is designed to identify qualified Applicants to maximize the development of a Domain Name of Interest.  The goal in turn is to provide a good foundation of active and positive usage of .ASIA domain names, which will drive interest and adoption of the .ASIA TLD.  The IDN Pioneer Domains Program is an extension of the [ASCII] Pioneer Domains Program.

DotAsia is committed to an orderly launch of the .ASIA TLD that takes into consideration the protection of the rights of others and to curb abusive registrations.  The .ASIA Sunrise Policies and .ASIA IDN Sunrise Policies (http://dot.asia/policies/DotAsia-IDN-Sunrise-Policies-COMPLETE--2011-04-19.pdf) are established to facilitate a stable and logical introduction of the .ASIA TLD.  Building on this groundwork and to ensure the integrity of the launch of the .ASIA TLD, a Challenge Process will be established against Domain Names of Interest selected from the Proposals received for the Pioneer Domains Program.  Domain names not allocated in the Pioneer Domains Program, and not otherwise reserved based on the .ASIA Reserved Names Policy, will be released and available during subsequent startup phases.

The .ASIA IDN Pioneer Domains Program is organised into 5 categories:

• Community Pioneers
• Global Brand Pioneers
• Partner Pioneers
• Celebrity Pioneers
• Social Pioneers

Selected .ASIA Pioneers are expected to dedicate resources and efforts into the development of relevant services and content that provides value to the Asia community and the Internet community at large.  Furthermore, .ASIA Pioneers are expected to active marketing of their products and services that feature the .ASIA domain name.

Most importantly, the IDN Pioneer Domains Program is targeted for partners of DotAsia, the community at large, celebrities, social initiatives and for brand owners who are willing to build active and relevant .ASIA websites and/or services rather than simply defensive registrations to exclude other parties from registering the name.

Read Full Policy Document [ PDF ]