In order to qualify for the Global Brand category, a brand must have or demonstrate:
- Trademark registrations in multiple countries and/or regions, with at least one in Asia;
- Significant investment into the development and promotion of the corresponding brand online and offline; and,
- Substantial sales threshold in connection with goods and services associated with the mark.
The Pioneer Domains Program is not designed to replace the .Asia Sunrise process. The Global Brand Pioneer category is focused on global brand owners who are committed to the Asia community and is willing to work with DotAsia to encourage the adoption of the .Asia domain. A framework for evaluation similar to the Community Pioneer category will be used. The same marketing commitment deposit is required, which similarly will be returned based on marketing of the .Asia domain name.